Why Collecting In-App Customer Feedback is Essential

For most modern businesses, having an app is a no-brainer. With an app, you will be able to reach a larger audience and keep existing customers “in the know” regarding the latest developments your company has to offer.

Once you have built and deployed an app, you need to find a way to monitor how it is performing. Most business owners who “set and forget” their app will eventually regret it due to the issues this can cause.

During the app development process, most companies will use innovative tools like Active Directory permissions reporting tools to keep track of what their employees are accessing. However, once the app development process is complete, some business owners fail to use these same innovative tools to monitor their program.

One of the best ways to stay up to speed on how well an app is doing is by collecting in-app customer feedback. Once you realize that 52 percent of consumers claim to stop engaging with a company after a bad mobile experience, you can see just how important collecting this feedback is. Here are just some of the reasons why collecting in-app customer feedback is essential.

Providing a Smooth Onboarding Process is Important

The biggest misconception most business owners have is that looks are everything when it comes to mobile apps. While having an appealing app is important, you need to focus on the program’s functionality as well. If your app is so confusing that consumers are unable to use it, then you definitely need to find a way to simplify the interface.

The overwhelming majority of apps that are downloaded by consumers are used once and thrown to the side. Instead of this being the case with your app, you need to focus on clearly explaining how to use your app to consumers.

When trying to perfect the app onboarding process, you need to collect feedback from existing users. Generally, this information will provide you with the details needed to create a successful onboarding process.

Prioritizing the Developing of Different In-App Features

Most modern consumers are looking for apps that can perform a variety of tasks. Providing your audience with the right in-app features can be more difficult than you think. Instead of rolling out a laundry list of features during the initial launch, you need to test and refine the in-app content.

Rolling out each feature individually will allow you to poll your users to find out which ones they really like. Trying to perfect an app without this feedback will be a futile effort at best. Who better to ask about in-app features than the people who use the program on a daily basis?

Getting a Real Sense of App Performance

Providing your audience with an app that is glitchy and unreliable can tarnish your image. Your main goal should be providing consumers with an app that is fast and easy to use. Rather than guessing at how well your app is performing, you can find out directly from the source.

Some of the most successful apps on the market allow their users to take screenshots of problems and send them directly to the developers. With this information, you can quickly diagnose and fix just about any issue your audience has. Constantly refining and improving your app will help you keep your audience loyal and engaged.

By collecting customer feedback and data you can refine your new app with ease. The time and effort you put into fixing app-related issues will pay off in the long run.

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