Which Salesforce Certification is the Best?

Salesforce Certification

“On average, sales and marketing costs average from 15%-35% of total corporate costs. So the effort to automate for more sales efficiency is absolutely essential. In cases reviewed, sales increases due to advanced CRM technology have ranged from 10% to more than 30%.”

Harvard Business Review

Salesforce needs no introduction for people who know about Customer Relationship Management (CRM). It is the world’s number one cloud-based CRM software and has more than 150,000 customers across the world. Salesforce helps companies bring together sales, marketing, service, commerce, and IT departments to offer customers the personal experience they want.

Knowing Salesforce can help you gain a competitive edge among your peers. And there is no better way to demonstrate your skills than achieving a Salesforce certification. This article gives you an overview of popular Salesforce certifications, and how getting trained will benefit you, if you are looking for Salesforce training in Bangalore or any other location for that matter.

Popular Salesforce Certifications

Salesforce offers a variety of certifications that are based on job roles, like:

  • Administrator
  • Developer
  • Technical Architect
  • Consultants
  • Marketers
  • Sales Manager
  • Business Analyst

When you begin using Salesforce, we recommend you pursue a Salesforce certification for administrators.  Here are the two popular certifications offered for this job role:

Salesforce Administrator

This credential is ideal for professionals who have experience working with the Salesforce platform and are eager to find additional features that can be useful for an organization. The certification focuses on the features and functionalities that are used to maintain a Salesforce implementation. The Salesforce administrator exam consists of 60 multiple choice/multiple response type questions and 5 non-scored questions to be solved 105 minutes. It is recommended to have at least 6 months of experience as a Salesforce administrator before applying for the certification.

Platform App Builder

The Lightning platform has declarative customization capabilities that can be used to design, build, and deploy custom applications. Professionals interested in doing such tasks are the right candidates for this certification. The credential requires proficiency in designing data model, user interface, business logic, and security of applications as well as designing reports and dashboards. The question format and time allotted for the Salesforce App Builder exam is the same as the administrator exam.

If you are embarking on a career as a Salesforce Developer, here are the certifications you can pursue.

Salesforce Platform Developer I

If you love coding, platform developer is the certification for you. This credential checks your knowledge of the basic programmatic capabilities of the Lightning Platform to build custom business logic and interfaces to extend Salesforce. A candidate is recommended to have 1-2 years of experience as a developer to apply for this certification. The Platform Developer I exam consists of 60 multiple-choice/multiple-select questions and the duration is 110 minutes.

Salesforce Platform Developer II

This is an advanced level certification and professionals should have the Salesforce Platform Developer I credential as a prerequisite to be eligible. Candidates who are capable of designing, developing, testing, and deploying programmatic solutions are best suited for this certification. They are also recommended to have 2 to 4 years of experience as a developer. The associated exam has a duration of 120 minutes in which 60 multiple-choice/multiple-select questions and 5 non-scored questions need to be answered.

Now, if you are a pro at marketing and don’t want to go into the coding aspect, here are the certifications to choose from.

Marketing Cloud Administrator

Candidates who have knowledge of the configuration options available in the Marketing Cloud and features available to customers are ideal for this certification. The credential also requires an understanding of how to maintain the Marketing Cloud platform, addressing common business needs, and performing administrative functions. The associated Marketing Cloud Administrator exam also consists of 60 questions to be answered in 105 minutes.

Marketing Cloud Consultant

Consultants who have hands-on experience implementing Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role is best suited for this credential. Such professionals are also expected to have experience in executing tactical and strategic email campaigns through the Marketing Cloud Email application tools. The question format and duration of the associated exam remains the same as the marketing cloud administrator exam.

Apart from these, there are other certifications for consultants, architects, Pardot Experts, CPQ Specialists, and more. All you need to do is go through the Salesforce Trailhead platform, select the role of your choice and you will get the list of all the certifications that are based on that specific role.

How to Prepare for the Salesforce Certifications?


It goes without saying that Salesforce professionals are in high demand. As you have gained a complete overview of the popular certifications, you must now be thinking of how to prepare for these certifications. Well, training is provided by Salesforce itself for all theses certifications through Trailhead or Trailmix platforms. Training is provided in the form of self-paced recorded videos as well as instructor-led learning. Apart from Salesforce, there are other reliable training providers as well which you can consider. Their syllabus is updated as per any changes in the Salesforce exam. It only requires a bit of research to get started.

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