In the online world of 2020, there are countless opportunities for online marketing. The trouble then is, what is the right option for you? While it is important to recognise that there is no perfect solution to online marketing, or ‘one size fits all’ model, there are a few great options that may better suit the needs of small businesses. With that being said, we have narrowed down our top 5 online marketing tactics for small business owners in 2020.
With over 2.45 billion active users monthly, Facebook is a fantastic option for promoting your small business. More importantly, a social media presence is expected in 2020, and without one you run the risk of appearing outdated and may customers will simply find a similar product to yours elsewhere on social media. In order for your online presence to be authentic, you need to engage with your page almost daily. In doing so, you won’t be forgotten, and you can stay fresh in consumer’s minds, and you can begin to build a relationship between your business and your targeted audience.
Ensure that your marketing tactics are compatible with both desktop and mobile platforms. While this may not seem like a major consideration with similarities across both platforms, it is actually a really important aspect of marketing to consider. With roughly 57% of online traffic stemming from a mobile device, it is essential to ensure that your website or other marketing tactics are mobile-friendly, or you run the risk of losing more than half of your potential clients and customers.
One of the most important things that you can do as a small business is to create a relationship between yourself and your audience. As mentioned above, social media is a great way of doing this, however targeted email can work just, if not more, effectively than an online social presence. Targeted emails that offer insight into deals or brand secrets allow audiences to feel a deeper relationship with your business, and this will often lead to an increase in online traffic and a stronger credibility for your business.
Content marketing is the creating of industry-relevant information that is provided to a clearly defined audience. Its purpose is essentially to drive profitable consumer action. You may notice that many small business websites now have a blog section – this is often due to content marketing. For example, a cosmetic store may publish a blog post about the “top 5 ways to pick the perfect foundation for your skin tone”. This is clearly linked to their consumer base and will likely promote a product that they have in stock.
SEO is the primary tactic that marketers use to make their web page visible to search engines such as Google and Bing. Pages that have a stronger SEO will appear higher on search engine results pages, thus creating more organic visibility for your small business. SEO is a more involved marketing tactic that often requires consultation from the experts such as these Sydney online marketing experts.
We hope that our top 5 online marketing tactics for small business owners will be useful for you to get greater visibility and increase your overall return on investment from your marketing efforts.