Having a website and not obtaining digital reach despite investing time, effort, and money can be a tad bit underwhelming for any business owner or marketer. But there’s also a possibility that you’re either doing something wrong or not using already-known tactics to their full potential.
If you own a website and want it to the SERPs – or at least appear on the first page – you need to focus on SEO best practices, including link building.
Link-building, or backlinking, is the process of incorporating high-quality links to your website to increase its authority in the eyes of visitors as well as Google. This also helps to drive more traffic to your website.
There’s one minor drawback, though. Building quality backlinks is a cumbersome process that requires several hours in outreaching and content creation to produce high-quality content and generate results. In today’s highly competitive digital landscape, this can be a problem for marketers and link-building experts with very little time on their clock. It definitely does sound like bad news.
But wait, there’s good news too! By following a few simple tactics, you can build good backlinks, maintain digital authority, and generate quality traffic to your website with relative ease. Here’s how:
Simple, if you don’t have enough time on your hands, just outsource the whole process. As we said, link-building can take up many hours and still not get you the desired results if you’re not familiar with the basics. Hence, an agency with sufficient expertise can make the job considerably more straightforward and help free up valuable resources for other business tasks.
Link-building has many tactics that can be deployed on-site and off-site. It is a subcategory of SEO and requires substantial know-how to execute correctly. Not only will hiring a dedicated agency help you craft crucial elements, such as an outbound and internal link strategy, but it will also have a positive spill-over on all of your other digital marketing efforts. So go ahead, pick up your phone and dial a few numbers.
Guest Blogging or Posting
Guest blogging is one of the best link-building tactics to build a considerable amount of digital authority within your niche and drive quality traffic to your webpages. You may still have to outreach and write content. But if you approach the right websites and can produce top-tier content on your own, you’ll be able to build a few high-quality links in no time. To fulfill your purpose effectively, follow these tips:
- Be consistent with your goal
- Try to write for trustworthy websites with a high DA in your niche
- Know the targeted audience visiting that blog
- Produce content that is useful for your target audience
Social Media Marketing
If you use social media smartly, you can hit two birds with one stone. Effective use of social media platforms can not only assist you in community management but can also help you drive traffic to your website with backlinks. Nowadays, social media platforms like Facebook, YouTube, and Instagram are widely used by people. Hence, it is easy to reach out to your target audience, place links in your content and get them to visit your website.
Social media platforms can make a massive difference by exponentially expanding your reach and simultaneously generate revenue. However, do note that while social media profiles do not directly influence search engine rankings, they affect factors that contribute to improved rankings, such as traffic. If your business does not have an active social media presence, build one.
Building broken links
Building a broken link is a very effective way of creating links and saving the time it takes to create content. The process is simple. You use online tools to identify non-functional hyperlinks or links that lead to dead ends in content relevant to your niche. Once you find these links on relevant websites, contact the webmaster and request them to replace the broken link with a full-functional one leading to your website.
You can start rebuilding broken links by looking for a few on your competitors’ websites. It’s an excellent tactic if appropriately implemented. However, you might have to pay a few extra bucks, so be ready for that.
Editorial links are links that you gain organically. You neither give money to score them, nor ask anyone to add yours on their website. The only way to earn editorial links is by creating compelling content and quality products and services for your targeted audience. As an online business, you should be doing it anyway!
- If you’re still struggling, though, just do the following:
- Identify your targeted audience and their preference, demands, and expectations
- Keep researching about everything, including what is going on in the market, what new trends you can work upon, and most importantly, what your competitors are doing
- Using the information you collect, begin producing high-quality products, services, and content
- Use innovative advertising and marketing strategies
Once other marketers start appreciating your work, it will enhance your credibility and trustworthiness online, resulting in them using your content in backlinks. At this point, all you have to do is sit back, relax and reap the benefits while others do the grunt work of outreaching to you.
Link-building is a bit tricky, but once you get the gist of it, it’s not that hard. Following the proper strategies can help you get the traffic and reach you desire, eventually leading to better sales and conversions. If you’re short on time, focus on producing high-quality, relevant links instead of generating low-standard links. The key is to produce good content so that high DA websites will provide you link-building opportunities quickly. Or to be so good that other marketers want to use your content while creating links.