A visitor creates an impression of your business on the basis of web design before experiencing the functionality of the website. Lastly, your products and services are relevant to the customers. Web design has been a vital contributor to enhancing the UX experience.
Over the years, several case studies and experiments were conducted through user profile analyses to establish the right rules of designs. Creative designs and innovations on the other hand know no boundaries. Stimulating and modern designs can be created breathing within borders.
Every year there is an assortment of design trends. Certain designs leave their mark and the others fade away. In 2021 the modern web designs were on the horizon. Below we have listed some modern designs that remained popular throughout 2021 and might make their way in 2022 as well.
Heading Back to Minimalism
Web designers are heading back to adopt minimalism. This minimalism is highly influenced by the use of purposeful white space similar to the print magazines.
The white space helps the visitors move through your website pages and from one element to the next prompt. The purpose of white spaces is to create a hierarchy of visuals that don’t get disrupted with additional elements. white space allows the designers to highlight vital information and enhance the UX experience.
2021 is all about self-care and how to cut down things gradually affecting our health. white space is considered to be one of the modern designs because the visuals create a breathing space for the eyes reducing the pressure and increasing the comprehension between two elements or pages.
Full Page Headers
It is funny to think that full-page headers have been underrated for such a long time. full page headers have quite a few variations but the most popular include a stimulating visual on the right and CTA, key text on the left. The reason behind the full-text hedger alignment in web design is that the visitors tend to focus their attention on the top left, proven scientifically.
On the right, you can add any quirky, funny, or product-related image and on the left should be the clear direction to move forward with your business. You can increase your conversion rates by at least 10% with the right use of the full page headers.
In the same domain, custom illustrations also became common. The full-page header often consists of illustrations working as a guide on the website. The illustrations added a more personalized touch and worked well for the branding of the business.
Stimulation with Cursors
Sometimes the business owners want the visitor to spend a little more time on the website exploring. In 2021 the trend of playful cursors was well-liked. The modern cursors created a new experience visiting the pages.
The stimulation through cursors included both changing the shape or coding a cursor-activated animation. The cursor helped with the visitor engagement and softened the pressure of creating an impression in 40 sec to avoid the bounce rate.
Stimulation cursors are an excellent feature for all designers showing their portfolios especially, animation and 3D designers.
3D Effect in Web Design
We all have enjoyed the 3D effects in the movies but what do you say about 3D effects in web designs? In 2021 a concept of dynamic scrolling was introduced and took 2021 by storm with its several variations.
One of the most popular versions of dynamic scrolling is setting the scolding speeds at different levels for the foreground and background of the site. the variations in the scrolling speed in fact provide the 3D effect in the design.
You can even combine a stimulating cursor with dynamic scrolling for out-of-the-world stimulation. One thing, always make sure that the effects don’t poorly reflect on the functionality of the website.
You might be familiar with the grid designs from Pinterest. In 2021 designers went creative with the grids, giving the year a popular asymmetric layout.
The grid designs are fun to experiment with as it exhibits plenty of white space and supports the minimalist style. Grid designs are refreshing to the eye and promote an organized look for the websites.
CSS grid layouts became famous as they showcased all the capabilities of the print layout onto a website design. The CSS grid is actually a 2D layout system for a coding language called Cascading Styles Sheet. The grid-enabled designers create layouts easily from the complex responsive webs. The grid maintained consistency and was compatible with several interfaces.
Color Mint in 2021
The most popular color palettes are changed every year. There is no rule book on how to pick the color of the year for web design, however, everyone seems to agree on it.
In 2019, blue was well-liked while mint was the 2020 color. In 2021 the color pallet went all robot with a tech-inspired shade of blue called A. I Aqua.
With this tech-inspired deep blue color, the trend of gradients is likely to continue in 2022 as well. Through this trend of color, psychology will play a huge role in promoting colors.