If you are running a business on the digital platform, then there are maximum chances that content marketing must be one of your most potent marketing tools. Without the proper use of the content, there is no way you can become successful on the digital platform, as even on the digital platform, the competition is neck-wrenching.
But if you are publishing blogs on your website and thinking that you are making the most of your content marketing strategy, you are on the wrong track. In the current era, being dependent on a single content marketing strategy will never work for you, and this is where content syndication comes into the picture.
Content syndication is the process of republishing content on a third-party website to widen your reach. You might have started thinking of the B2B content syndication strategy as a perfect recipe for plagiarism, but that is not the case. If used in an ideal manner, content syndication can skip the void of plagiarism and provide multiple benefits like an increased number of backlinks, wider audience reach, new target audience, and much more.
There are many ways you can make content syndication work in favor of your firm, and in this blog post, we will discuss the top 4 types of content syndication that you should know about.
Third-party content syndication
If you are a publisher, then you can invite other websites to publish blogs and articles on your website. This is also considered a type of content syndication, and it can do wonders for your firm.
If you go by the standard rules, you will have to include only 10% of your blog’s syndicated content. But even if a blog is not entirely original, it can prove highly informative and useful for your audience.
If you are already managing multiple author pages, you will be aware that it is highly challenging to convince a brilliant author to pen down only for your website or blog page. An excellent author will never be interested in writing a blog exclusively for your website. But if you will ask them to republish their existing blogs on your website, you will have better chances of success.
Syndicating blog content on other websites
If you have read the content syndication definition well, you must have understood that you can syndicate blog content on other websites. You will have to take care of a couple of things before doing so.
First of all, you will have to ensure that you publish blogs on only those related to your business domain. If you are running a cloud hosting company and republish a blog on a health-related blog, there will be no use.
In addition to this, you will also have to make sure that you choose only those websites with high DA-PA; otherwise, you will not succeed in creating quality backlinks. If you keep on republishing blogs without checking the website’s quality, then in the future, there are maximum chances that your backlinks will turn spammy.
Publishing content on sites that syndicate content
You are not alone syndicating content on the online platform as many other websites are doing the same. If you succeed in becoming a contributor to a website that syndicates content regularly, then B2B content syndication will prove to be more useful for you.
But to become a regular contributor, you will have to keep republishing websites continuously; otherwise, you might be kicked out of the community of B2B content syndication teams.
This type of syndication of content will give you the same benefits as any other type of content syndication. Still, just like different types of content syndication processes, you will have to jump over the void of plagiarism. Go through content syndication definition and understand how to skip the plagiarism issue in B2B content syndication straightforwardly.
You will be amazed to know that you can syndicate your content as well, and this type of syndication of content is known as self-service syndication. You might even be using many different kinds of websites without knowing that some of those websites give you the opportunity to self syndicate as well.
Well, you must have read at least one article on Medium as it is one of the most popular contents publishing platforms. But you can use Medium for self-service syndication. By publishing on Medium, you will get a huge audience base to target, quality backlinks, and much more.
Just like Medium, there are many other platforms for self-service syndication like LinkedIn or Huffington Post. You will have to find the right opportunity for self-service syndication.